Mutek is a festival of digital creativity and electronic music.
It was proposed to us to make a campaign for the 2020 edition with the concept of "sculpted with sound". From this concept, we would have to develop a campaign allusive to this idea.
Our main goal was that Mutek would be an attraction not only for the electronic music like most of this kind of festivals but for its component of innovation, creativity, and visual arts. We went down the path of expanding your mind and your sensations when you enter the festival as if you were born again, hence our concept of REBORN.